5 Things to think about when designing a Printed Leaftlet / Flyer.

Whilst a lot of people feel that internet marketing is the way to go, there is still a lot of people out there,- me included that still think there is a place for Printed Marketing Material.  In our business we have had great success in sending things through the post with a hand written not.

In saying that when you decide to do a Printed Marketing Campaign hiring a great design firm if you don't already have an in-house designer is key. I  have just read this interesting article by Yasir Liaqat, about 5 things to think about when contracting  a firm to design  your marketing flyers.



Flyers by www.theprintingcompany.com.au

1. The first thing that should be well understood before designing is what people would think about your leaflet or in other words you should be well aware of the attitude and the mood of your targeted audience for which you are going to design and printing the leaflets.
2. The size and the weight of the paper play an important role in grabbing the attentions of the viewers. Large size or small sizes always loss their importance and people usually do not pick them up to read on. So the most popular sizes are A4, A5, and A6 etc that are usually used by the marketers to market their products or services. 
3. The third most important thing is the title / headline of the leaflet. The headline should be so impressive and pertinent to cater the viewer's attention and to appeal him to read the whole of the message printed on the leaflet. At The Printing Company, Northern Beaches, we can offer advice on what headlines to use with your marketing.
4. Images and graphic always play a vital role in business marketing. They give extra advantage as become an eye catching module. People usually prefers the images to view first as they provide a stunning look to the viewer to skim the message mentioned in the leaflet.
5. The fifth but among the most important thing is the contents. Content is the flute which plays to spread the sweetness everywhere in the environment. So be relevant to the point and stay in your line on the road because leaflet is not like a book to say each and every thing that is in your mind. You will have to make the bullet points to include in the leaflet wisely more easy to read and understandable.  

As you can see there is a lot to think about.  When it's done properly it is well worth the effort.

Quite often you will find that a good design firm will work closely with a printer. Alternatively most Sydney Printers have in-house designer so it ends up being a one stop shop.

                 

       

Owning your own business whilst also trying to run a family

Trying to find the balance between  running   your own business whilst also looking  after our 3 very active boys can be tiring but also very rewarding.   We have always placed a very high priority on family, We have never had any support,  as our family live far away, so it was always up to us to make sure we were there for the kids. Prior to starting The Printing Company I was a stay at home mum. I loved it, but then there came  a time when I felt I needed more, my last son was at school, my husband was tired of the partnership he was in. So we decided to start The Printing Company.

With Both of us working in the business it can be quite a juggle, as we always try to have one of us there for the kids. That is the beauty of owning your own business you can be flexible and work your hours around your family ( most of the time). Although don’t get the wrong idea working for yourself can also be extremely demanding and   stressful, as there are long hours and lots of worry about making sure you have enough business coming in to pay the bills, holidays become a thing of the past until you are up and running enough to hire staff.

As I mentioned we have 3 boys 17, 15 and 10.  Even at 17 they still need you and like you being around(although they would never admit it). It’s quite odd but sometimes I feel they need you to be home more as they get older instead of less.  I just had to go to the Doctor this morning with my 17 year old. Thinking that he may now be old enough to go on his own he actually wanted me to come with him.  I guess they grow up so quickly as long as they want you to do stuff with them and for them you just keep doing it. My husband has been lucky enough to be able to coach 3 of our boys and spend lots of quality time with them, something that Woking in the corporate world doesn’t afford to many.

Don’t get me wrong we are still trying to find the right work life balance but I think we are on the right track.

Kids back at School

With all our kids now back at school,  I think time for most mums is contradiction  between elated and also a little sad. 

Elation as you now can stop having to think up ideas of what to do each day  and stop the daily fights between siblings. 

Sadness as the start of the new year means your children grow up just that little bit more. 

For me this is going to be a very big year as we have our eldest doing his HSC , one chapter of many  is closing.  It really makes you realise how quickly time goes by.  It only seems like yesterday I was cradling him as a newborn.

Teenage years are very turbulent times not only for the teenager but also for the parent. Whilst they are rapidly approaching adulthood. We as  parents still have a very important role to play and that is to make sure they grow into responsible  caring adults.  

Teenagers  very rarely understand that boundaries still need  to be set  and household rules still apply to them and that  you are doing this for their own good.  The Truth  is that all kids and teenagers included need  boundaries and rules. I am speaking from experience as a Mum of a 17 & 15 year old teenage boys, we are going through this at the moment and whilst it is so easy to give in when they promise they will get a job or help around the house for the 100^th time if you don’t make them pay for their mobile phones and Gym memberships but at some point you have to say “pay for it yourself”.  

Breaks my heart but in the end I know they will be better people for me saying “NO!”

New Year New Start

Well after eating far too much festive food and drinking too much festive wine over the break it is back to work and a nearly normal routine.

The start of the New Year brings new hopes and dreams, wanting to make changes so we can attain the perfect work life balance.  

One thing that is important to remember is, for a change to stick you need to do it one step at a time.  Set down an overall plan and work through it step by step, if you try and make monumental changes all at once the task becomes so overwhelming that you very quickly go back to you old ways.  All good things come to those who wait!!!!

I have just read a great article on achieving a work life balance 4 Aha Tips and Hints for a more balanced and fulfilling life

Have a read yourself and see if it resonates with you as it did with me.

Christmas Already – Where has the year gone?

Can you believe it Christmas is here already!!!!

The years seem to be going by faster and faster.  So much time and effort goes into getting ready for Christmas, decorating the tree, putting lights on the house, buying the presents and thinking about what food to get for Christmas day.

We have Christmas at our house every year as we are in the middle of all the family. (Really works for us). To me Christmas is about watching the kids with their cousins playing in the pool and having fun, not me slaving in a hot kitchen. That is why everybody brings something and the load is shared, the table still looks like a banquet and I don’t end the day stressed out. This year I am thinking about leaving the tree up so that’s one less job to do next year. Maybe I can start a trend a lot of people think my idea has merit.

Let The Printing Company takes one headache away from you by helping you organise your Christmas cards for you. By buying our range of Christmas Cards you are also helping support certain charities.  For more go to our Facebook page or call us on 02 9986 3388.

Social Media – If you don’t get it outsource it!

Social Media is something that is here to stay. 

So at the moment I am trying to get my head around what it is and the way it all works. 

I have spoken to many friends and colleagues regarding Face book, Twitter, Linked In and all the other Social Media, there still seems to be quite a few people who still struggle with the whole concept. 

The problem is our generation (40+) wants to understand how it all work and why it does what it does, unlike the kids of today who have grown up  surrounded by social media  and  work with it instead of against it.

Whilst I am not giving up on understanding the whole thing and realise how vitally important it is, especially for businesses.  We have decided that the best thing for ThePrinting Company  was to look for someone to guide us through it...and along came Diana from PA on the Go, who  will be a our Social media tweeting, blogging , facebook Guru!

So now we can get back to focusing on your printing....it’s what we do!