Surely someone else thinks it's also funny that Google, who last quarter generated over three billion dollars from online advertising, still loves to use traditional direct mail to source new business.
You see, Google know that putting all your marketing eggs in one basket is a rookie advertising mistake. Strictly relying on 'online advertising', directories like Yellow Pages, or just simply 'the way you've always done it' approach is not smart marketing.
A diversified marketing mix is crucial to the success of any advertising campaign.
To reach a targeted demographic with a specific message, consider direct mail. Digitally printing customised messages to your new or existing clients can make you stand out from the rest.
If you are looking for cheap, quick and easy mass exposure in a targeted area - consider printed pamphlets... and if your legs aren't up to it - get someone to deliver them for you at around $60 per thousand - a cheap way to get into targeted letterboxes!
What about multi-page brochures and prospectuses? These important marketing documents help position your school, company or not-for-profit ahead of the rest... giving a distinct point-of-different when it comes time for your potential client to make a decision regarding your goods and services.
To summarise, it's not all about online. Take a leaf out of Google's book, and think about new ways you can reach your target audience.
For printing quotes or design ideas, why not call The Printing Company on 1300 883 470
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