5 Things to think about when designing a Printed Leaftlet / Flyer.

Whilst a lot of people feel that internet marketing is the way to go, there is still a lot of people out there,- me included that still think there is a place for Printed Marketing Material.  In our business we have had great success in sending things through the post with a hand written not.

In saying that when you decide to do a Printed Marketing Campaign hiring a great design firm if you don't already have an in-house designer is key. I  have just read this interesting article by Yasir Liaqat, about 5 things to think about when contracting  a firm to design  your marketing flyers.



Flyers by www.theprintingcompany.com.au

1. The first thing that should be well understood before designing is what people would think about your leaflet or in other words you should be well aware of the attitude and the mood of your targeted audience for which you are going to design and printing the leaflets.
2. The size and the weight of the paper play an important role in grabbing the attentions of the viewers. Large size or small sizes always loss their importance and people usually do not pick them up to read on. So the most popular sizes are A4, A5, and A6 etc that are usually used by the marketers to market their products or services. 
3. The third most important thing is the title / headline of the leaflet. The headline should be so impressive and pertinent to cater the viewer's attention and to appeal him to read the whole of the message printed on the leaflet. At The Printing Company, Northern Beaches, we can offer advice on what headlines to use with your marketing.
4. Images and graphic always play a vital role in business marketing. They give extra advantage as become an eye catching module. People usually prefers the images to view first as they provide a stunning look to the viewer to skim the message mentioned in the leaflet.
5. The fifth but among the most important thing is the contents. Content is the flute which plays to spread the sweetness everywhere in the environment. So be relevant to the point and stay in your line on the road because leaflet is not like a book to say each and every thing that is in your mind. You will have to make the bullet points to include in the leaflet wisely more easy to read and understandable.  

As you can see there is a lot to think about.  When it's done properly it is well worth the effort.

Quite often you will find that a good design firm will work closely with a printer. Alternatively most Sydney Printers have in-house designer so it ends up being a one stop shop.